We are focused upon personal attention while keeping our eyes on the big picture… Earning the highest revenue & maximizing your profitability.
You need a management partner you can trust to cover every detail, with the expertise, infrastructure, support and experience to maximize the return for your property. We are:

  • Focused upon personal relationships
  • Entrepreneurial
  • Commercially agile

We have the resources and capabilities to build collaborative relationships to fully realise your property’s potential. We are committed to:

  • Supreme levels of guest satisfaction
  • Long-term returns for all stakeholders
  • Managing differentiated brands that guests can relate to

Get in touch to discuss how we can maximize returns for your property:



Sales, Marketing & Loyalty

SilverNeedle Select is a frequent hotel guest rewards programme that evolves around the professional and leisure lifestyles of the modern business traveller.
  • Encourages and rewards guests who book direct
  • Designed on a robust cloud-based platform allowing guests to interact with us whenever, wherever and on whichever digital device they wish
  • A wide range of participating partners in our virtual Rewards Mall
  • No joining fee, no membership tiers, no physical membership cards
  • 100% digital, paper-less and eco-friendly programme

eCommerce & Distribution

The SilverNeedle® Distribution Network is a robust integrated platform that provides strategic methods to increase revenue and market share globally.
  • Channel Manager, a one-solution platform to reach more than 200 OTAs and wholesalers by having a single inventory and rate feed.
  • Central Reservations Services with a toll-free with contact center solution for corporate and wholesale accounts to provide a SilverNeedle® personalised experience
  • Global Distribution Systems (GDS), the largest airline booking system, which reaches more than 2 million travel agents worldwide.
  • Property website and Internet Booking Engine are mobile-enabled and social media integrated by maximising on Search Engine Optimisation (SEO) and Marketing (SEM)

Property Investment & Development Solutions

Property solutions for owners & investors, and a delivery platform to realize the investment returns on development projects We offer a full range of Property Investment and Development Services, from concept and feasibility studies, to development and management of mixed-use projects.

Master Planning & Design Services

We protect your investment with Master Planning and Design Services from day one through to opening Our philosophy is to look at problems one inch wide, but go one mile deep. We customise each design solution for your property and advise upon the economics of the hotel development ensuring:
  • Maximising efficiencies
  • Lowering development costs
  • Ensuring highest returns

Hotel Technology

Our technology division stands at the intersection of the hotel development, operations and the guest experience We use technology strategically and economically to increasing the guest experience, reduce capex and increase investment value, and reduce opex, while increasing revenue Our IT systems power our sophisticated distribution providing us with the backbone necessary to fill hotels.